The Return of Italian Style
“Alfa Romeo is a particular way of living, of experiencing an automobile. The real essence of Alfa defies description. We are in the realm of sensations, passions, things that have more to do with the heart than with the head.”
– Orazio Satta Puliga, Head of Alfa Romeo Design in 1946
Alfa Romeo is rich with a long history of victories and elegant design and a proven competitor in the automotive industry. With the introduction of the 2017 Alfa Romeo Giulia, today’s market of four-door sedans just became a lot more Italian. Named the fastest four-door sedan on the market, the Giulia is a vehicle stocked with innovative technology, a ferocious engine and Italian craftsmanship that proves Alfa Romeo is still in the game.
On March 2nd, 2017 the Circuit hosted the media launch for the 2017 Alfa Romeo Giulia. Although we had a rainy day on the track, it was the perfect road conditions to showcase the all-wheel-drive performance. We started with an immersive and comparative drive on the winding country roads of Cowichan Valley and then pushed the sedans to showcase their true performance capabilities with laps at the Circuit. The line of Giulia’s on the road set an emotional scene of romance for this North American rebooted brand. Both courses showcased this hot-blooded Italian car with luxury touring comfort while giving us the sports performance that is part of the Alfa Romeo genome.
It was the perfect location to showcase the beautiful Italian craftsmanship in this unique vehicle, set to redefine this category of luxury sedans. If you would like to learn more on the all-new Alfa Romeo Giulia or to reserve yours today, contact our teams at Alfa Romeo of Victoria at firstname.lastname@example.org or by calling 1-250-590-2888.